Synthetic Consumer LabSynthetic Consumer LabTry the demo
Studies

Project Synthetic

At Synthetic Consumer Lab, our ethos is to make consumer and market research more democratic, transparent and affordable. Here, anyone can read the studies we publish, alongside the academic articles we share.

Snacks / Price sensitivity

Price elasticity
in the chocolate sector

Cocoa sandwich cake and hazelnut wafer. For both products, we examined price acceptance, sharp drops in demand and willingness to pay by segment.

Read the full study
13tested prices
across two product formats

1,000 synthetic consumers · 12 segments
Product details, demand curves and expected revenue.

What changed?

Review count, rating and tone.

What was measured?

Willingness to pay and expected demand.

How should it be read?

These findings apply to the product and scenarios in this study.